![]() ![]() ![]() From a financial perspective, reductions in energy and water usage leads to higher margins, stronger net operating income (NOI), and increased long-term valuations. The projects implemented at the Courtyard-LA helped the hotel achieve increased energy and water efficiencies, which alleviated the pressure of increasing utilities costs. However, over the years, we have striven to demonstrate to our internal teams and partners that sustainability can in fact go hand-in-hand with elevating guest experience. Sustainability Analysis at Hersha Hotels & Resorts. But Hersha believes guest satisfaction and sustainable hospitality are complimentary. ![]() To put this into practice, Hersha has committed to setting science-based targets and developed a proprietary corporate program, EarthView, which houses their environmental and social best practices and allows the company to build a set of initiatives required at all their managed hotels, encompasses a triple-bottom-line approach to sustainability. The program delivers environmental and conservation initiatives that positively impact the hotels’ bottom lines, while simultaneously improves the well-being of guests, employees, communities, and the planet. Hersha used EarthView to identify efficiency project opportunities at their Courtyard-LA property, along with input from their onsite team.Īs with all buildings in hospitality, Courtyard-LA’s major challenge was to push against a prevailing view that guest satisfaction and sustainable hospitality conflict. “It can be difficult at times to deliver on high guest expectations for a comfortable hotel experience while at the same ensuring guests have a low environmental footprint during their visits, and enabling guests to continue their sustainability-minded habits during their stay” says Emily Wei, Sr. The American Hotel & Lodging Association’s Lodging Survey, released in March, found many travelers seek out hotels with “Green Certification.At Hersha Hotels and Resorts, the owner and management group for the Courtyard by Marriott Los Angeles Westside (Courtyard - LA), sustainability has always been an integral part of their business. More information is available in the August issue of Asian Hospitality. “EarthView water bottles are another example of how the collective impact of raising awareness in multiple hotels paired with fans making one small action can result in meaningful change for thousands of people.”Īlong with the Waterboys project, EarthView encompasses Hersha’s various sustainable initiatives, including energy efficient and water conserving features in most of the company’s hotels and an annual report on sustainable efforts in the hospitality industry. “Our first year of partnership with Hersha has yielded tremendous results for Waterboys and, more importantly, for the community of Unyankumi that will be transformed by the well that has been funded,” Long said. Founded by former Philadelphia Eagle Chris Long in 2015, Waterboys has built similar wells in several locations around Africa. A lack of water can lead to unsanitary conditions and can harm crops. The villagers have been dependent on hand-dug, individually owned wells that frequently run dry. The well will be in the village of Unyankumi in the Singida Region of the country. “Our first well in Tanzania will provide water to 8,000 people who previously lacked any permanent source of clean water.” Sustainable Development Goals,” said Jay Shah, Hersha’s CEO. In this way, we can help address the pressing challenges we face as a global society while supporting our company’s goals and the U.N. “Our EarthView water bottle provides clean, safe water to our guests while at the same time offers life-sustaining water to a community in need. The company’s Annapolis Waterfront hotel in Maryland sold 4,511 bottles while the Hotel Milo in Santa Barbara, California, alone raised $8,338. To raise the money for Waterboys, Hersha sold recycled plastic bottles of water bearing the EarthView name at its hotels and donated $1 from each sale to the project. The fundraiser is part of Hersha’s EarthView corporate sustainability program. TWO YEARS AFTER Hersha Hospitality Trust pledged to raise money for the nonprofit Waterboys for the digging of a well in Tanzania, Africa, the first well is set to be completed next month. The first well is expected to be finished next month in the village of Unyankumi in the Singida Region of the country where it will provide drinking water to 8,000 people. In 2018, Hersha Hospitality Trust pledged to raise money for the nonprofit Waterboys for the digging of a well in Tanzania, Africa. ![]()
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